The region at the back of the Zillertal is internationally renowned and is practically the centre of the Zillertal. The town centre with its "shopping mile" offers numerous shops, restaurants and cafés waiting to be discovered.

The Zillertal is also often called the valley of music or the valley of sports. This is no coincidence, as hundreds of music groups are based here. Numerous groups also perform in our Musikstadl and enchant your ears. Culture and tradition are of course also lived out at numerous festivals and excursion destinations. Mayrhofen street party, the Adventure Dairy Zillertal, Krapfenfest in Schwendau, Simon's Berg- und Skistadl... Explore the valley!

Other absolute highlights are the Mayrhofen adventure pool, the leisure park with skate park, playground and various sports fields, tennis & ice skating rink, the Mayrhofner Bergbahnen (Ahorn and Penken ski areas), Mayrhofen Congress Centre, Waldfestplatz with various events and the Mayrhofen Advent, and many many more...